We are here for you
We support our customers from the consultation and quotation stage up to the operation of entire systems. Our team offers expert service in all areas from six international locations.
Studies of Customer Movement for In-Store Analyses
Promoting business strategies at store level
Store design as well as the placement of individual products within it have a significant influence on the customers' willingness to buy and thus also influence sales figures.
Detailed insights into customer behavior and a store’s daily routine form a valuable basis for information essential for strategic measures.
Recognizing trends quickly & taking action
Via comprehensive in-store analyses, DILAX captures customers' movements and dwell times in individual store areas. In addition to an ideal store design, this data provides the basis for successful product selection and placement as well as an optimal alignment of marketing campaigns.
The clear benefits: improving the customer shopping experience and increasing revenue potential.
KPIs for process optimization
- Capture rate on product level
- Customer tracking
- Dwell time
- Movement speed
- Target group analysis (gender, age)
