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We support our customers from the consultation and quotation stage up to the operation of entire systems. Our team offers expert service in all areas from six international locations.
Capture & Conversion Rate
Location and area assessment - Decision-making made easy
Corporate management and expansion management are in charge of sustainably assessing locations and areas. Stores must meet business requirements and generate the desired revenues. The capture and conversion rates are decisive performance indicators for assessing profitability.
More planning reliability
Detailed analysis of actual visitor and revenue numbers creates a high degree of planning reliability and shows if the store’s location is actually good and the rent reasonable.
A direct comparison of existing store areas is also possible, which allows conclusions to be drawn on expected staff performance.
Monitoring marketing success
The data generated on the capture and conversion rate provides a reliable basis for monitoring the success of marketing campaigns. Of course, DILAX includes additional important factors such as the impact of the weather in these evaluations.
Capture & conversion rate – KPIs for:
- Choosing and assessing a location
- Sales and operations planning
- Success monitoring of marketing events
- Planning and sales forecasts (score card)
