Clinch an information advantage with the fully-automated, reliable measurement of your customer traffic. DILAX backs you up with custom-designed systems and continuous consulting.

Measuring customer traffic

In shopping centers, shops and department stores, large numbers of customers enter and exit all the time. By systematically measuring and analyzing their movements, you can clinch key advantages and react in a targeted manner to your customers’ or visitors’ behavior patterns. DILAX’s customer counting systems measure flows of customers and their dwell times, up to and including visitor numbers for individual rooms.

Plan and evaluate efficiently

Use of DILAX systems makes effective controlling possible, helping you to boost the profitability of your company. Amongst other things, traffic data can assist you in

		assessing and comparing locations
		determining sales/earnings per visitor
		planning and evaluating marketing campaigns
		adjusting staff levels
		monitoring waiting times and movement flows

Learn more about Customer Measurement, Data Management and Examples of Applications.